What is the best way to communicate with people about social issues to maximize the likelihood that they will modify their behavior as a result? It turns out there are “correct” answers to this question. These answers lie in decades of in-depth psychology research.
Say you want someone to go vegan. Should you tell them facts about factory farming or a story about one individual animal? Should you share graphic images of factory farmed animals, or cute images of rescued pigs? Does the guilt based messaging that we see so often on Facebook actually work? Do incremental steps (like going meatless on Mondays) make people more or less likely to go all the way (vegan)? Are pledges and public commitments effective? Watch to find out:
Nick Cooney is the founder of The Humane League, mastermind behind Farm Sanctuary’s Compassionate Communities Campaign, and author of the new book Change of Heart. In his book Nick writes about what psychology can teach us about spreading social change. If we all start learning and applying these concepts and begin thinking more critically about the advocacy we do, we can become significantly more effective without any additional effort.
Why is this so important? Many of you have seen the terror in a pig’s eyes as she is forced down an ramp towards the slaughter line. Frantic, she is pushed forward toward the sound of shrill squeals as the pigs before her get bolts to their heads and are hoisted by their legs onto a moving rail where they are dipped into boiling water and have their throats slit. We owe it to her, and all the others that will face a similar end, to be the most effective advocates we can be.
This innovative campaign involves touring around the country with FARM’s custom-designed van equipped with several TV screens and offering to pay passerby’s $1 to view a 4-minute video. The video reveals the horrific treatment of animals on factory farms, and after watching it, over 80 percent of viewers pledge to reduce their meat intake.
Take a peek inside FARM’s pay-per-view van and hear firsthand from Jeni about her experience taking it on tour through 30 states and reaching tens of thousands of individuals in just a few months.
In this episode of Vegan Break I interview Lauren Ornelas, founder and director of Food Empowerment Project. Lauren sheds light on several of the food justice issues that plague our society such as worker treatment and access to healthy food in low income communities. She discusses how we can make a difference through our food choices and by demanding that companies like Clif bar be transparent about where they source their ingredients.
I met Lauren four years ago when she was giving a talk in D.C., and it was the first time I had considered many of the forms of injustice that vegans might still be supporting with our food choices. I was very moved by the subject matter of her talk, as well as Lauren’s passionate and charismatic demeanor. Lauren puts her heart and soul into Food Empowerment Project, and has done an incredible amount research about these issues so that we don’t have to. Lauren is dedicated to making it easy for people like me to put my dollars where my heart is by creating lists of companies that have confirmed that their ingredients are sustainable and did not involve human slavery, ill treated workers, or other forms of injustice.
The most powerful voting tool we have in this world is our dollars. Every time we purchase something, we cast a vote for everything that went into the product and a vote for the company that created it and everything they stand for. Choose carefully. Do research. Demand justice.
Dogs can be vegan!? That’s right! Dogs are omnivores, and just like humans, they can thrive on a vegan diet. My dog Chance has been thriving on a vegan diet for four years, and vets are continually impressed by how healthy and vibrant he is.
V-Dog is my all-time favorite dog food company. Not only is it vegan owned, but it’s also operated by compassionate health enthusiasts with a drive to do good in the world. They recently launched a new dog food formula, which is packed full of ingredients so healthy that even humans can munch on it (as you’ll see in the last segment of the video)! Chance loves it.
I’m excited to share this interview with Dave Middlesworth, the driving force behind v-dog. This video has been a long time coming…enjoy!
By going vegan, you spare the lives of of around 100 animals each year. But think about this: when you influence someone to go vegan, your lifetime impact on farm animals is instantly doubled. That is why I consider vegan outreach the easiest way to effect change for farm animals. But vegan outreach comes in many forms aside from leafleting, tabling, or having conversations. One of the simplest things you can do to plant a seed in people’s minds is wearing a vegan message shirt!
In this video I interview the founder and mastermind behind Compassion Co, Andy Tabar. Andy started the company less than one year ago, and shares the sources of his inspiration.
Watch it on YouTube here! Compassion Co shirts are made from super-soft recycled or organic cotton printed with water based inks to minimize environmental impact. The shirts themselves are sweat shop free, and 5% of all sales go to support organizations that promote animal rights and a cruelty-free lifestyle.
So what are you waiting for? Stop by the Compassion Co online shop, browse the designs, and grab a shirt to support this new vegan owned and operated company.
Whether your exercise of choice is running, swimming, biking, team sports, or hitting the gym, we all need to refuel after a tough workout! In this video I talk about vegan sports bars, energy gels, and protein powders which can help you maximize your athletic performance and recovery.
Hundreds of compassionate eco-minded folks gathered last month for the 2nd annual Berkeley Vegan Earth Day event that took place. The event offered opportunities to listen to world-renown speakers, watch documentaries, peruse booths, check out new products, companies and nonprofits, mingle, learn, share, and soak up eco-vegan knowledge and inspiration. Check out the video I put together about the event, and visit the Berkeley Vegan Earth Day website for more information!
Did you know it takes under 5 minutes to make your own fresh nut milk? And the only ingredients are raw soaked nuts (I use cashews), water, and any type of sweetener you’d like to use (dates, maple syrup, agave nectar and vanilla extract all work well). You’ll need a standard or high-powered blender, a nut milk bag, and ideally a mason jar. Here’s a video showing you how it’s done!
21 days. Nutritious whole foods. No processed foods and no whites (sugar and flour). And of course, no meat or dairy! Can you do it? Let’s find out! Join me on this 21 day vegan healthy eating challenge where you can cleanse and refresh your body. Below you’ll find my videos, updates, inspiration, recipes, and more to keep you motivated.
Comment below if you’re planning to join in! And be sure to follow along on the Vegan Break Facebook page for updates. Now… let’s DO this!
Talented children’s book author and illustrator Ruby Roth, author of “That’s Why We Don’t Eat Animals,” presents her newest book “Vegan Is Love: Having Heart and Taking Action” in this video. In this trailer, she discusses the ideas that inspired her to write these books, and why this is the perfect book to teach kids to “love deeply, think critically, and act responsibly.” If you have any kiddos in your life (or friends with kids), this would make a perfect gift!